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Lacoste Essential Celebrates 75 Years of Tradition

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By: Jamie Matusow

Editor-in-Chief

It’s unlikely that French tennis player René Lacoste realized that he would be launching a feverish craze for designer logos when he embroidered a crocodile on his white blazer 75 years ago. Now, to mark the monumental anniversary of the Lacoste brand and to honor the athlete, Procter & Gamble Prestige, the license holder for Lacoste Parfums has released a special limited
edition package created by QSLD’s Denis Boudard, the designer of the iconic Essential bottle. Boudard built on the integrity of the brand and says he “simply removed the green and came up with a very stylish silver texture  without any other artifice but the ‘original’ crocodile printed on the front and a special 75th logo printed on a special gun powder cap.” $65, 125ml.
 
More info: www.lacoste-essential.com

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